Your course plan, on one page
Bud, this is your voice memos turned into a plan. Everything here came from what you said. Change anything you want, it's your course.
The idea in one line
A self-paced video course that teaches barbering from the ground up, plus the professionalism and money game nobody else teaches, so a barber can level up to six figures. You promote it on budkutz.com and your socials. Some of it free, the full thing paid.
The six levels
The Craft, From the Ground Up
Tools, cuts, sanitation. For the brand-new barber.
The Professional Standard
Your etiquette lessons: show up clean, no smoke smell, never leave a caped client waiting, right shoes for long days.
The Client Relationship
Barber and client choose each other. Building the loyalty that makes people fly back to Memphis for their barber.
Speed, Systems, Separation
In and out swiftly. Booking platform answers questions so your phone stays quiet. Work stays at work.
The Money Reality
Booth rent vs. commission, year 1 through year 8 in a commission shop, raising prices and trimming your book.
Next-Level Conversations
Asking for more money, what to do with the money and time at each level. The six-figure track.
"It is levels to it. And if you take your levels up, then you will see an increase in your money."
You, in the voice memos. This is the whole course in one sentence.Free vs. paid
Free, posted everywhere
- Short clips from your mic interviews and shop talk
- One full sample lesson so people see how you teach
- Goes on the website, Facebook, Instagram, TikTok
Paid, inside the course
- All six levels, every video lesson
- The full interview episodes
- The report card that tracks their percentage
The free clips are the advertising. They pull people to the website page, and the page sells the full course.
Pricing recommendation
| Offer | Price | Why |
|---|---|---|
| Founding seats (first 20 students) | $97 | Fills the first class fast and gets you reviews and testimonials. |
| Full course after that | $147 | Serious money for a serious course, still an easy yes for a working barber. Offer 3 payments of $57 for people on a budget. |
| Mentorship with you, later | $250+ | Small group or 1-on-1. Only after the course is running, and only if you want it. |
These are starting numbers, not rules. You set the final price. Raising it later is easier than lowering it, which you already preach: you're not for everybody.
How you record it
- Your phone plus your microphone is all you need. Prop the phone at the station, mic for the interviews like you planned.
- Short lessons win. 5 to 15 minutes each. One topic per video.
- Batch it. Record one level at a time on a slow day. Six sessions and the whole course is filmed.
- Don't chase perfect. Your teaching voice is the product. Talk like you talk in the chair.
Where it lives
- The course page goes on budkutz.com. It's already built and waiting on your go.
- The videos go on a course platform that handles payment and progress tracking. That report card you described, where a student sees 30% done and 60% left, is a built-in feature there. Zion sets this up, you just record.
- Booking stays on theCut. Nothing about your chair changes.
What happens next
- You read this plan and the course page, and tell us what to change.
- Start collecting the waitlist: people DM you the word COURSE on Instagram or TikTok.
- Record Level 1 on your next slow day. That's the sample lesson and your first free clips.
- Open the 20 founding seats at $97 to the waitlist. Their feedback shapes the rest.
Prepared for Marie "Bud" Mobley from her voice memos, July 2026. Nothing goes live on budkutz.com until she approves it.